UK creative pricing calculator

Price the work.
Protect the practice.

Start with a fair hourly rate. Add the time and costs you need. Get a clear price to send with confidence.

Your numbers stay in this browser.

Pick a starting rate

Choose a UK benchmark or enter your own figure.

Rate benchmark

£37.10

Scottish Artists Union's recommended self-employed hourly rate for artists with 3+ years' experience. View the source

Include all the time and costs needed to do the job.

Time you expect hours

Hours Days (8 hours) Weeks (5 days)

Materials £ Travel and delivery £ Other project costs £ For hire, help, or a service fee. Profit margin % This is added after labour and costs.

Add VATOnly use this if you charge VAT. Check the VAT rule for your work. VAT rate %

labour+project costs+profit margin=value

Check the numbers

Benchmarks help you start the conversation. They are not a ceiling on what your skill is worth. Figures below were checked on 18 August 2026.